Case studies that demonstrate the level of service we provide and the results you can expect. We work diligently to improve our clients' ROI using advanced methodologies, continual innovation, and two decades of PPC experience. Give your competitors a run for their money with PPC.me, where online ads meet science.
Upon reviewing the Statesman Group's PPC account and landing pages, we identified several bottlenecks affecting their ROAS. Their campaign structure was not tailored to their diverse product offerings -- multiple properties and floor plans from basic to luxury, resulting in traffic cannibalism and low ad relevance. Moreover, ad rank and quality score were not optimized, causing the company to miss out on potentially high-converting leads and pay high dollar amount for the little they get from these campaigns.
To fix these issues, we proposed a granular restructuring of their PPC campaigns, rebuild their main websites (served as landing pages), one website per location property, focus on user experience while projecting authority and trust. We also employed advanced geo-targeting techniques to zero in on regions where their target audience was likely to convert, such as high per-capita income. Furthermore, we diversified ad placements, venturing into Google's display and YouTube ads, ensuring that Statesman Group's messages reached potential clients at multiple touchpoints in their online journey.
The results within the first 30 days exceeded everyone's expectations and after 6 months running, ROAD went up by 370%. The client's CPC was slashed by 50%, leading to more efficient use of their advertising budget. This reduction in CPC help with lead quality lead volume, and increase in conversions. This case study beautifully illustrated how refined strategies in PPC, driven by deep data insights, can lead to substantial cost savings and improved return.
After reviewing Cisco's Google Analytics and social media account, we identified substantial gaps in user interaction metrics. Despite being a leading brand, Cisco's click-through rate was hurting specifically for the data center division. Additionally, the bounce rate was alarmingly high, suggesting a disparity between user expectations and the landing page content. A quick glance at the average time on page supported this, revealing lower than ideal user engagement.
We suggested to work on improving relevancy by ensuring that ad copy mirrored the services detailed on the landing pages aiming to set clear user expectations. We also suggested to optimize load times and improved content flow, emphasizing solutions that Cisco Data Center offers to address specific industry challenges.
In 60 days, we received feedback that overall user engagement (clicks, bounce rate, CTR, etc.) on the site improved, thanks to the strategy we implemented. This led to a remarkable 142% increase in CTR, which was the metric that initially raised concerns and prompted Cisco to contact us.
1800NoCuffs.com (AKA Nocuffs.com) a law firm in Encino, California, was grappling with a declining ROAS, which had fallen from 2.6 to 1.8 for every dollar spent on Google Ads. Additionally, they were faced with rising CPC and ad creatives + landing pages that hadn't been updated in over a year.
After a detailed audit of their Google Ads account, we took several actions. We optimized keywords, shifting focus to terms with commercial intent, and added less obvious negative keywords to eliminate irrelevant clicks. We also introduced a fresh look for ad creatives and implemented A/B testing to determine the most effective designs and copy. Landing pages underwent a redesign to enhance user experience and optimize for mobile users. Lastly, we integrated automated bid strategies (some of the campaigns) to capitalize on the best conversion opportunities.
Within 90 days, the account's ROAS ascended from 1.8 to 3.5 per dollar spent. The CPC was decreased by 35%, and Google Ads traffic had a 22% boost in conversion rate. The new ad creatives contributed to that improvement as well with an uptick in the click-through rate of 1.2%. This transformation stands testament to the significance of continuous and strategic refinement in PPC campaigns that we do to improve our clients' accounts.
Upon examining the Google Ads campaign of AntiLawyer.com a law firm in Gilbert, Arizona, we identified several problem. The CPA (Cost Per Acquisition) was soaring right around $1900, significantly affecting the budget without justifying the high cost. We noticed irrelevant keywords, a broad targeting, and a lack of ad variation for testing, all which likely contributed to this high CPA. Note: this case study is about CPA not CPL which was effected as well.
To address these issues, we refined keyword targeting, emphasizing relevance and discarding non-converting/low converting keywords. We then narrowed the audience targeting, focusing on demographics that were more likely to convert in a very specific geographic locations. Lastly, we introduced dynamic ad content, allowing for real-time optimization based on the user’s behavior and preferences and used dynamic content directly on the landing pages to keep the user journey smooth and relevant to the original search quarry.
Within just 21 days of implementing everything the campaign's CPA improved by 68% from $1900 to $610, allowing for a much more efficient use of the advertising budget. Although we dropped in lead count, the CPA and ROAS improved and stayed stable months after the initial optimization. This quick turnaround reaffirmed the importance of constant monitoring and optimization in PPC campaigns. By accurately addressing issues and implementing solutions promptly, our clients can see immediate and significant improvements in their ROI.
When we began analyzing the Google Ads account of Oliverson Law (former Oliverson & Huss), it was evident that their CPC was substantially higher than industry benchmarks -- they paid around $125/click at the time (brand campaign factored in). This elevated CPC, despite moderate ad performance, was killing their marketing budget, and quickly. Digging deeper, we identified outdated keyword bidding strategies, lack of ad group segmentation, and minimal use of negative keywords as primary culprits.
To tackle the high CPC, we first shifted from automated to manual bidding. That was mainly done to gain back the control over spend. On some of the campaigns, we left automated bidding which leveraged Google's machine learning to find the optimal bid amount for each keyword we kept. We also segmented ad groups based on sub-services such as DUI, fraud crimes, etc. ensuring more relevant ad delivery. Additionally, we expended the list of negative keywords, and optimized location by allowing only performing zip codes in the larger geographic area.
The results within the first 30 days exceeded the client's expectations. The account's CPC was slashed by 50%, leading to more efficient use of their advertising budget. This reduction in CPC help with lead quality lead volume, and increase in conversions. This case study beautifully illustrated how refined strategies in PPC, driven by deep data insights, can lead to substantial cost savings and improved ROAS.
When we examined the Google Ads account of a Mandala Healing Center - a rehab center in West Palm Beach, Florida, we found that while they were generating a consistent stream of leads, the conversion rate was relatively low. A closer look revealed that many leads were either unqualified or not genuinely interested in their service. Lead quality usually translates to wasted spend. The obvious issue was generic ad creatives and overly broad keyword targeting, which attracted irrelevant mostly informational clicks and led to higher costs per lead and higher CPA.
Our strategy focused on attracting the right audience with a high intent to convert. We began by refining keyword targeting, emphasizing terms closely associated with addiction and rehab + commercial intent. Additionally, we revamped ad creatives to highlight the unique selling propositions of their service. To pre-qualify the leads, we also integrated interactive ad extensions (form leads, call, etc.), allowing potential patients to indicate specific interests right from the SERP.
The transformation over the next 90 days was profound. Not only did the client experience a 3-fold increase in leads, but the quality of these leads dramatically improved, leading to higher conversion rates and increased ROI. This case study underscored the importance of precise targeting and interactive ad elements. By ensuring that the message resonates with a relevant audience, our clients can significantly amplify both the quantity and quality of their leads.
When we began our assessment of Ribet & Silver's online presence, we immediately noticed issues affecting user interaction on their website. Their click-through rate (CTR) was above industry average but their Google Analytics showed an elevated bounce rate and a very low average time on page, which further emphasized that visitors weren't engaging with the site.
We designed a new website that emphasized intuitive navigation, responsive design, and user-focused content. To enhance PPC alignment, we revamped ad copies to set clearer user expectations and matched them with relevant landing pages on the new site. Precise keyword targeting was adopted, prioritizing relevancy over volume to attract genuinely interested users.
The transformation was almost immediate. Within weeks, Ribet & Silver experienced a 235% rise in user interaction. The redesigned website, coupled with finely-tuned ads, propelled the user interaction KPI's to new heights. Time on page metrics witnessed a significant uplift, and bounce rates took a nosedive. This case study shows the importance of a unified approach in web design and PPC, ensuring both elements work in tandem to optimize user interaction.
When we first reviewed WildFae's PPC accounts - an e-commerce company in Arizona, we found out that their YoY revenue from Bing and Google Ads had plateaued. Their current ad strategy was relying heavily on broad-match keywords and Google shopping. The ad creatives had not been updated to reflect seasonal trends and customer preferences, potentially leaving revenue on the table.
Despite Google's pushing hard to broad match and automation, we shifted the keyword strategy towards more exact and phrase matches, complemented by upgraded list of negative keyword to reduce irrelevant traffic. We also introduced seasonally adjusted ads and incorporated real-time feedback, utilizing data analytics to ascertain which products were trending in searches.
After the rollout of our proposed strategies, the e-commerce platform witnessed a remarkable 48% increase in YoY revenue from Google Ads within the next fiscal year. This growth not only justified the ad spend but also showcased the compounding effect of targeted ads coupled with timely and relevant creatives. It became evident that a data-driven and adaptive approach to PPC can yield substantial financial gains, even for already established online businesses.
When we dived into HiTechWireless's PPC campaigns, we uncovered significant wasted spend. Despite their substantial investments with Google, a significant portion of their budget was being funneled into non-converting, irrelevant keywords. Additionally, we found that their ads appeared in unrelated placements, contributing to a high CPC with minimal returns. Their impressive array of wireless electronics did not get proper exposure with PPC.
We took a two-pronged approach. First, we conducted an through keyword audit, removing those that didn't align with HiTechWireless's core products and target audience - mostly removing informational intent terms. We then implemented negative keywords to filter out irrelevant traffic. Also, we optimized ad placements, ensuring they get enough search impression share.
The turnaround was almost instantaneous. Within just a week, HiTechWireless saw an 80% reduction in wasted ad spend. The optimization of keywords and ad placements ensured that their budget was channeled into converting ads and keywords. This not only boosted their ROI but also paved the way for more targeted, efficient campaigns and room for testing new listings.
Upon our initial assessment of Dr. Joel Cohen's Allergy, ENT Center's web presence, we identified several challenges affecting the clinic's online engagement. The existing landing page, although informative, lacked the intuitive user experience necessary to engage visitors effectively. User interface elements seemed dated and were not optimized for mobile devices. Additionally, a lack of proper tracking mechanisms meant valuable user behavior data was going unnoticed, and organic mentions were not being leveraged to their full potential.
To remedy these issues, we build a new website, focusing on a modern UI that emphasized ease of navigation and mobile responsiveness. We added clear call-to-actions, ensuring patients could easily book appointments or seek further information. We also implemented analytics software to gauge user interactions accurately. Lastly, we capitalized on organic mention listings to enhance credibility and improve local search visibility.
Post-implementation, the results came quick. Dr. Joel Cohen's clinic experienced a remarkable 40% increase in web traffic. The revamped landing page, with its enhanced UI and UX, significantly improved user engagement, prompting longer site visits and increased appointment bookings. Proper tracking provided insights for further optimizations, and the strategic use of organic mentions amplified the clinic's online reputation. This transformation underlines the combined power of design, tracking, and organic visibility in driving online success for local businesses.
