PPC.me Blog

Last year (2018), Google ad spend accounted for 30% of all net ad revenue across the world—that’s $51 billion! While most of that money probably went toward driving leads, generating conversions, and boosting businesses, a good chunk of it was unfortunately wasted – yep, budget leakage!

The concept behind paid search advertising is elegantly simple: you bid on keywords that describe your product or service and when potential customers search for something that triggers your keywords they see your ads.

A landing page must have strong, well-written content in order to keep visitors engaged. If visitors don’t find anything useful or informative in the first several lines of content, they’re likely to leave the page before they reach your “call-to-action.”

“Quality Score” might sound like a fake term someone came up with just to mess with advertisers. But on Google Ads, it’s a very real thing, and it’s an important part of determining your ad’s performance.

Some companies see positive ROI from AdWords. Some other companies struggle to recover for the losses they accrued using it. The difference between the two groups is the level of creativity and knowledge used in the

There is no simple way to make your ads work. Writing engaging ads that appeal to your audience is no less than a science. You should bear this in mind when designing an ad for your next text or display campaign.

Make no mistake about it, Excel is a powerful Google Ads manager. In this in-depth article, you’ll learn how to use it to optimize your campaigns and get better results.

Your bids are the most important part of your Google Ads campaigns. They play a key role in determining the queries you show up for, and how profitable your campaign is overall.

Like a well-built house, the perfect landing page starts with the perfect blueprint. You have to understand how everything fits together for maximum effect. You can’t just slap it up and hope it stays standing with curbside appeal. It won’t. The same goes for your landing pages. Throw it together haphazardly and your conversion rate

Google Ads beginners and experts alike often make some very common mistakes when they put together their campaigns. Google Ads is a great way to increase your website’s traffic and, if all goes well, to convert those visitors into customers.

Like a well-built house, the perfect landing page starts with the perfect blueprint. You have to understand how everything fits together for maximum effect. You can’t just slap it up and hope it stays standing with curbside appeal. It won’t. The same goes for your landing pages. Throw it together haphazardly and your conversion rate

Like a well-built house, the perfect landing page starts with the perfect blueprint. You have to understand how everything fits together for maximum effect. You can’t just slap it up and hope it stays standing with curbside appeal. It won’t. The same goes for your landing pages. Throw it together haphazardly and your conversion rate

Like a well-built house, the perfect landing page starts with the perfect blueprint. You have to understand how everything fits together for maximum effect. You can’t just slap it up and hope it stays standing with curbside appeal. It won’t. The same goes for your landing pages. Throw it together haphazardly and your conversion rate