Online Ads Meet Science
"Online ads meet science" is the approach I embrace when it comes to pay-per-click. I exceed standard optimization procedures by incorporating user behavior, market and competitive research, demographic studies, AI, and advanced data analytics. I employ tested tactics lead by a data driven strategy, all aimed at a singular goal: improving my clients' bottom line.
In the diagram below, you can see how various information resources flow through an analysis module. Within this module, both the business owner and my team provide input to further improve ROAS.
PPC is to +ROI as PB&J is to 🙂