“Online ads meet science” is the approach I take when it comes to pay per click. I go far beyond standard optimization procedures and incorporate user behavior, market & competitive research, demographic studies, and advanced data analysis. I use tested tactics that support a well-planned strategy with one goal: to improve my client’s bottom line. In the diagram above, you can see how information resources are funneled through a recurring analysis module. In this module, both the customer and the business owner provide input to improve the operation.