Understanding the Architecture of the Perfect Landing Page

Like a well-built house, the perfect landing page starts with the perfect blueprint. You have to understand how everything fits together for maximum effect. You can’t just slap it up and hope it stays standing with curbside appeal. It won’t. The same goes for your landing pages. Throw it together haphazardly and your conversion rate […]

The Complete Guide to Building an AdWords Campaign From Scratch

Google processes at least 3.8 million searches per minute and 5.5 billion searches per day. That’s 5.5 billion searches for terms like, “auto insurance price quotes,” “help desk software cheap,” or “best IT service.” Naturally, if your business has the answer to any of these queries, you want to make sure your information pops up […]


Ultimate List of Negative Keywords for AdWords.

I’ve been asked a couple of times for a full list of negative keywords. While there is no such thing due to the fact that every business will have a different set of negative terms, the negative keywords list below has the best coverage from everything I’ve found so far. The list This list consolidates multiple […]

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