Google Shopping Setup and Management: Best Practices

So, you want to get into Google Shopping, eh? Good for you! Whether you’re a brick-and-mortar store that has been around for decades, or an online startup looking to break into the eCommerce space, Google Shopping is a great way to sell your products online. That being said, if you do not set up and […]

A Comprehensive Guide to Reverse-engineering Your AdWords Quality Score

“Quality Score” might sound like a fake term someone came up with just to mess with advertisers. But on Google AdWords, it’s a very real thing, and it’s an important part of determining your ad’s performance. If your Quality Score dips too low, for instance, your click-through rate (CTR) and your rank in search results can seriously […]


Golden Rules for Writing Killer Content for a New Landing Page

A landing page must have strong, well-written content in order to keep visitors engaged. If visitors don’t find anything useful or informative in the first several lines of content, they’re likely to leave the page before they reach your “call-to-action.” If you don’t have persuasive, “killer” content on your landing page, your conversions will be […]


How to Write Content That Keeps Users on Your Page

Attracting people to your webpage is one thing, but keeping them there is something entirely different. While there are many strategies you can use to bring people to your site, all your efforts are wasted if they leave the page within the first couple of seconds. Many surveys have shown that more than 50% of […]

10 AdWords Retargeting Tips and How to Implement Them

Did you know that 72% of online buyers abandon their shopping carts before making a purchase? That’s why retargeting can be such an important part of your PPC strategy. With retargeted ads, you can reach people who’ve already visited your website or used your app, and take another shot at turning those visitors into converting […]


Keyword Research Like a Pro: A Step-by-Step Guide

The concept behind paid search advertising is elegantly simple: you bid on keywords that describe your product or service and when potential customers search for something that triggers your keywords they see your ads. But what keywords should you choose to bid on? The success or failure of your AdWords campaign seems to hinge on […]


24 PPC Management Tools That Will Make You a Superhero Marketer

If you’re ever confused about a feature in AdWords, or simply can’t seem to find the success you are hoping for, this list of 24 tools will definitely help. To date, I have tested hundreds of tools myself. Listed below are the tools that I have found useful. Some of them are even essential to managing a […]


9 Crucial Campaign Settings New AdWords Advertisers Need to Know About

Google AdWords experts know all of the insider secrets to making sure they are getting the most out of their advertising budget, and are achieving the best results. With that said, if you are new to AdWords, you’ve probably realized that there are many, many features and settings that you must become familiar with.  That alone can […]

Top 20 Google Ads Campaign Changes That Will Eliminate 90% of Your Budget Leakage

Last year (2018), Google ad spend accounted for 30% of all net ad revenue across the world—that’s $51 billion! While most of that money probably went toward driving leads, generating conversions, and boosting businesses, a good chunk of it was unfortunately wasted – yep, budget leakage! On Google Ads, brands mostly pay for clicks. So […]


15 Common Mistakes Companies Make With Google AdWords and How to Fix Them

Google AdWords beginners and experts alike often make some very common mistakes when they put together their campaigns. AdWords is a great way to increase your website’s traffic and, if all goes well, to convert those visitors into customers. However, this is only true if your campaigns are built correctly from the ground up. If […]

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